What happened

More than 90 signatories of the Code of Practice on Transparency of AI-generated Content set up two task forces on 30 September 2026. The AI Office chairs both, and their first plenary meetings took place on 30 September and 1 October.

Task Force 1 covers machine-readable marking and detection, for providers of AI systems, AI models and marking technologies. Task Force 2 covers labelling, for the people and organisations that deploy them. Under Task Force 2, a working group on sectorial practices is due to start in October or November 2026.

Why it matters

A filmmaker who publishes deepfake footage is a deployer under Article 50(4) of the AI Act, so Task Force 2 is the group whose work will show how labelling looks in practice. For evidently artistic, creative, satirical or fictional work, Article 50(4) limits the duty to disclosure that does not hamper the display or enjoyment of the work.

The Commission's EU icons, in Fully AI-Generated and Partially AI-Modified versions, are free to use without attribution. Using them is optional. The labelling duty is not.

Still open

As of 19 October, the Commission has not said which sectors the sectorial practices group will cover, or whether film and broadcasting are among them. Minutes of the first plenaries are promised with no date, and the task force page gives a count of signatories, not names.

For your film

Festivals, guilds and schools that want a say in sector practices can express interest by email to the AI Office, at the address on the task force page.

Read further

Signatory task forces, European Commission EU icons for labelling AI-generated content Article 50 text In the libraryGuidelines on transparency obligations for AI-generated contentOfficial framing of Article 50 transparency rules, including how artistic and fictional deepfake-like works are treated. Essential European policy context for makers.